{"id":16218,"date":"2026-03-19T00:00:00","date_gmt":"2026-03-18T23:00:00","guid":{"rendered":"https:\/\/jobs.roularta.com\/jouw-collega\/de-balans-tussen-marketing-en-advertising\/"},"modified":"2026-03-27T10:25:58","modified_gmt":"2026-03-27T09:25:58","slug":"de-balans-tussen-marketing-en-advertising","status":"publish","type":"jouw-collega","link":"https:\/\/jobs.roularta.com\/fr\/jouw-collega\/de-balans-tussen-marketing-en-advertising\/","title":{"rendered":"De balans tussen Marketing en Advertising"},"content":{"rendered":"<p><span data-contrast=\"auto\">In mijn vorige blog vertelde ik over mijn nieuwe\u00a0jobverdeling\u00a0(50% Marketing en 50%\u00a0Roularta\u00a0Advertising) en hoe mijn takenpakket eruitzag. Intussen zijn we enkele maanden verder, en begint alles steeds meer op zijn plaats te vallen.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mijn\u00a0grootste mijlpaal bij\u00a0Roularta\u00a0Advertising\u00a0van de voorbije periode is zonder twijfel de migratie van de regie naar Basedriver. Dat project is ondertussen succesvol afgerond, iets waar best\u00a0veel\u00a0werk en voorbereiding in gekropen is.\u00a0Heel blij dat ik dit project, samen met Leonie, succesvol heb afgerond.\u00a0Sinds oktober worden de\u00a0dedicated\u00a0mailings\u00a0via Basedriver verstuurd, en sinds deze week lopen ook de enqu\u00eates van\u00a0Roularta\u00a0Research via datzelfde platform.\u00a0Daarnaast ben ik, naast mijn dagdagelijks werk,\u00a0momenteel volop bezig met een nieuw project rond het werven van\u00a0opt-ins voor\u00a0Roularta\u00a0Research. Het doel is om onze database niet alleen te laten groeien, maar ook relevant en up-to-date te houden.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ook\u00a0binnen\u00a0Marketing zijn er meerdere, interessante projecten lopende.\u00a0Zo heb ik recent een enqu\u00eate opgezet\u00a0bij\u00a0Trends en Trends-Tendances\u00a0waarbij we polsen naar de\u00a0algemene\u00a0tevredenheid van onze abonnees.\u00a0Met\u00a0deze enqu\u00eate\u00a0willen\u00a0we achterhalen welke aspecten van hun abonnement\u00a0de abonnees\u00a0beschouwen als waardevol en welke zaken er verbeterd kunnen worden.\u00a0De inzichten die verzameld worden,\u00a0geef ik door aan mijn collega\u2019s zodat zij dit verder kunnen bekijken.\u00a0Verder\u00a0ben ik druk in de weer\u00a0met\u00a0een bende\u00a0andere projecten zoals het optimaliseren van de\u00a0paywallhitters-flow,\u00a0het wijzigen\u00a0en uitbreiden\u00a0van de\u00a0onboardingflow\u00a0voor abonnees, de nieuwe editie van de Trends Beleggers Challenge en\u00a0het opzetten van\u00a0de\u00a0campagnes\u00a0omtrent\u00a0strips in de Mijn Magazines-applicatie.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Zoals jullie kunnen lezen, is het al druk geweest de afgelopen maanden.\u00a0Wat de balans tussen Marketing en Regie betreft: die blijft voorlopig een werkpunt. De drukte aan beide kanten valt nog vaak samen, waardoor het soms zoeken blijft naar de juiste prioriteiten.\u00a0Het\u00a0is nog steeds\u00a0een uitdagende,\u00a0maar boeiende combinatie. En hoewel die balans nog niet helemaal op punt staat, heb ik er alle vertrouwen in dat dat met de tijd alleen maar beter wordt.\u00a0Ik laat het jullie zeker weten in mijn volgende\u00a0blog!<\/span> <span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n","protected":false},"template":"","functiegroep":[113],"schrijver":[],"class_list":["post-16218","jouw-collega","type-jouw-collega","status-publish","hentry","functiegroep-marketeer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De balans tussen Marketing en Advertising - Mijn toekomst bij Roularta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobs.roularta.com\/fr\/jouw-collega\/de-balans-tussen-marketing-en-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De balans tussen Marketing en Advertising - Mijn toekomst bij Roularta\" \/>\n<meta property=\"og:description\" content=\"In mijn vorige blog vertelde ik over mijn nieuwe\u00a0jobverdeling\u00a0(50% Marketing en 50%\u00a0Roularta\u00a0Advertising) en hoe mijn takenpakket eruitzag. 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